A Complete SEO Guide 2019

10 Important SEO Terms that Every Marketer should know

What is Search Engine Optimization (SEO)?

Search engine optimization is a process of publishing and marketing information that ranks well in search engines like Google, Yahoo and Bing.

Basic SEO Terms that Every Marketer should Know

When you are creating a website or web blog for your business then the very first thing you need to understand all the SEO terms (Search Engine Optimization).

SEO deals with the process of optimizing your website and web blogs in such a way that will help your business to create more brand awareness, generate more leads, attract more traffic eventually make more sales.

Therefore you need to start by looking into all these important SEO terms one-by-one and understanding of what is SEO is all about in details.

Click on below Video: Important Terminology of SEO

1. 301 Redirection

Redirection is a way to make one webpage redirect the visitor to another webpage. Whenever you change the web address of a web page, apply a 301 redirect to change the old address point to the new one. People who have linked or bookmarked the old address page will automatically get to the new webpage and search engines can update their index.

2. Title Tag

A Title tag is a tag in the HTML denoted by <title>. The title tag describes the page title and can be seen on the tabs in your browser. Title tags help the search engines and internet users identify what pages are about. The Best way for title tags is to create unique, relevant titles of your pages.

3. Meta Description

A Meta description is HTML tag describes your page. Meta descriptions can help to increase click-through rates since they do show up in the search results. Having unique, relevant descriptions for each page is important.

4. Keyword

A Keyword or keyword phrase is a word that exemplifies the brand and its products or services. Keywords are important because they help search engines and users to identify what your pages are about. Each web page should be optimized with the goal of attracting visitors who have searched specific keywords.

Click on below Video: How to find the Right Keywords to Rank #1 on Google | Powerful Keyword Research Tools for SEO

5. Links

In SEO there are two types of links:

1. Internal Links: Links that occur between pages inside of your website.
2. External Links: Links are coming or going from your website, either someone has linked to your website or from their websites to yourswebsites.

Both structures of the link are important, although links coming to your websites are seen as more of an authority signal. The best way for links is to have an organized and convenient internal link structure so that both search engines and users can easily find your web pages. A good rule of thumb to follow is that every web page should be at most two clicks away from the home webpage. For external links, it’s important to create creative content that users want to link to.

6. Indexing

Indexing is the search engines process for storing or collecting data across the web. The search engines are constantly searching the web for updated and new pages to add to their databases of information. When the search engines find any new pages, they ‘index’ it, meaning they add a copy to their database, so that they can retrieve it during searches.

7. Canonical Tag

A canonical tag is an HTML link element that informs search engines about duplicate content pages. It is located in the head section of the HTML structure. It informs the search engine that the current page is a copy of the page found under the address set in the canonical tag. The tag transfers all rankings to the canonical page.

8. SERP (Search Engine Ranking Page)

SERPs stands for Search Engine Result Pages, which is the page that shows all the results listing after a user run a search query.

9. Bookmark

This type of bookmark is a form of social media where users bookmarks are collected for public access.

Social bookmarking sites let users share websites they like. Having links to your website in social bookmarking sites is a sign to crawlers that website content is attractive to people.

10. HTML

The code part of the website that search engines read. Keep your HTML clear so that search engines read it easily. Put as much layout-related code as possible in CSS instead of your HTML.

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Social Media Marketing

Benefits of Social Media Marketing for your Business

Social media is becoming one of the most important aspects of digital marketing, which provides incredible benefits that reach millions of customers worldwide. Using social media it is an incredible marketing opportunity for business firms to spread the words about your mission and product. The benefits of social media can be defined in many ways. Here are 7 Benefits of social media marketing for your business.

7 Benefits of Social Media Marketing

1. Improved your Brand Loyalty

When you have a social media appearance, you make it easier for your target audience to find and connect with you. By connecting with your potential customers through social media, you are more likely to upsurge customer recognition and customer loyalty. Since developing a loyal customer base is the main goals of any business, customer satisfaction and their brand loyalty typically goes hand on hand. It is necessary to start often developing a good relationship with them. Social media is not just limited to introducing your product but it is also a leading platform for promotional campaigns. For a user, these platforms act as service channels where they can directly connect and communicate with the brand.

2. Improved your Brand Awareness

Social media is one of the most profitable digital marketing platforms for increasing the business visibility. By applying the social media strategy, creating social media profiles and networking for the business with others, this way it will help to the brand to get it recognition. By spending a few hours per week, over 91% of marketers claimed that their social media marketing get significantly increased in their brand visibility and heightened user experience. Surely, having a social media page for your brand will benefit your business, and with regular use, it can produce a wide audience for your business in a short time.

Click on Below Vdeo: Social Media Marketing Tips for Small Business

3. Engage your Customers

Social media is the best way of engaging and interacting with customers. The more you communicate with the audience, then there are more chances of conversion. Set up two-way communication with your target audience so let them see that you are there for them when they needed. Moreover, healthier communication and engagement with the customers is one of the best way to win their attention and convey them your brand message. Thus, your brand will reach to the more audience and gets established by itself .

4. Increased Traffic

One of the benefits of social media is that it improving and increasing the website traffic. By sharing content on social media platform, you are giving users a reason to click through to your website. The more quality contents you share on your social media account ,the more inbound traffic you will generate the more chances of making conversion lead.

Click on Below Video: How to Increase Traffic to your Website

5. Customer Satisfaction

Social media is networking and communication platform. These Platforms helps business to creates a voice which is very important for improving the brand image. Customers appreciate the fact when the post get comments on your page and they receive a personalized reply rather than an electronic message.

6. Enhanced SEO Rankings

Nowadays social media appearance is becoming an important factor in calculating the rankings. SEO requirements are continuously varying these days to secure a successful ranking. Therefore, it is no longer required to update the blog post and optimize the website regularly. Businesses share their content on social media are sending out a brand signal to search engine that speaks for your brand validity, sincerity, and constancy.

7. Cost-Effective

For an advertising strategy, social media marketing is a cost-effective way, creating an account is almost free for all the social networking platforms. When you decide to use the paid advertising on social media platforms, then always start with small amount to see what you get in return. Being cost-effective is crucial as it helps business to attain a return on investment and hold a bigger budget for marketing and business payments. Investing time and money in the business significantly increase your conversion rates and ultimately get a higher return on the money that primarily invested.

Click on Below Video: 10 Benefits of Social Media Marketing

Social media marketing has many benefits for startups and established business brands. By applying the right social media marketing strategy it will lead to increased traffic, brand awareness, better SEO, improve brand loyalty and customer satisfaction. Competition is already rising on social media, so don’t let your competitors take your potential customers. The earlier you start, the faster you see the increase in business.