What
is Search Engine Optimization (SEO)?
Search
engine optimization is a process of publishing and
marketing information that ranks well in search engines like Google,
Yahoo and Bing.
Basic SEO Terms that Every Marketer should Know
When
you are creating a website or web blog for your business then the
very first thing you need to understand all the SEO terms (Search
Engine Optimization).
SEO
deals with the process of optimizing your website and web blogs in
such a way that will help your business to create more brand
awareness, generate more leads, attract more traffic eventually make
more sales.
Therefore
you need to start by looking into all these important SEO terms
one-by-one and understanding of what is SEO is all about in details.
Click on below Video: Important Terminology of SEO
1. 301 Redirection
Redirection
is a way to make one webpage redirect the visitor to another webpage.
Whenever you change the web address of a web page, apply a 301
redirect to change the old address point to the new one. People who
have linked or bookmarked the old address page will automatically get
to the new webpage and search engines can update their index.
2. Title Tag
A
Title tag is a tag in the HTML denoted by <title>. The title
tag describes the page title and can be seen on the tabs in your
browser. Title tags help the search engines and internet users
identify what pages are about. The Best way for title tags is to
create unique, relevant titles of your pages.
3. Meta Description
A
Meta description is HTML tag
describes your page. Meta
descriptions can
help to increase click-through rates since they do show up in the
search results. Having unique, relevant descriptions for each page is
important.
4. Keyword
A
Keyword or keyword phrase is
a word that exemplifies the brand and its products or services.
Keywords are important because they help search engines and users to
identify what your pages are about. Each web page should be optimized
with the goal of attracting visitors who have searched specific
keywords.
Click on below Video: How to find the Right Keywords to Rank #1 on Google | Powerful Keyword Research Tools for SEO
5. Links
In
SEO there are two types of links:
- Internal Links: Links that occur between pages inside of your website.
- External Links: Links are coming or going from your website, either someone has linked to your website or from their websites to yourswebsites.
6. Indexing
Indexing
is the search engines process for storing or collecting data across
the web. The search engines are constantly searching the web for
updated and new pages to add to their databases of information. When
the search engines find any new pages, they ‘index’ it, meaning
they add a copy to their database, so that they can retrieve it
during searches.
7. Canonical Tag
A
canonical tag is an HTML link element that informs search engines
about duplicate content pages. It is located in the head section of
the HTML structure. It informs the search engine that the current
page is a copy of the page found under the address set in the
canonical tag. The tag transfers all rankings to the canonical page.
8. SERP (Search Engine Ranking Page)
SERPs
stands for Search Engine Result Pages, which is the page that shows
all the results listing after a user run a search query.
9. Bookmark
This
type of bookmark is a form of social media where users bookmarks are
collected for public access.
Social
bookmarking sites let users share websites they like. Having links to
your website in social bookmarking sites is a sign to crawlers
that website content is attractive to people.
10. HTML
The
code part of the website that search engines read. Keep your HTML
clear so that search engines read it easily. Put as much
layout-related code as possible in CSS instead of your HTML.
